Retail Tales – Filters


I used to stock a serious amount of filters. Cokin, Tiffen, Schneider B+W, and Satter econo-line. I would guess that in the hey-day I probably stocked 200+ different filters of all styles and sizes.

Cokin-Filtersystem_02_08The more serious the photographer became in their craft the more specific the filter request. You could guess pretty closely to a photographers ability by their filter request.

tiffen2007whiteBut the most fun was when a customer would request the filter that most matched their sunglasses. Of course they would hand them to me to look through to check for the proper match. I even had a customer ask me to match a filter to the dark area at the top of his cars windshield! He liked how the sunset looked through it.

tiffen-52mm-neutral-density-0-3-filter-b00004zcb3-l_1_1Always a challenge at times, meeting customers expectations!

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